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AI Assistant

Bobby CRM includes a built-in AI assistant that understands your CRM data. You can ask it questions, have it search your records, create new entries, and get suggestions — all through natural conversation.

The AI assistant appears as a teal floating button in the bottom-right corner of every page.

  • Search contacts, companies, and deals by name or email
  • Get details about any record
  • List activities and notes
  • Summarize pipeline status with stage counts
  • Show dashboard statistics
  • Create new contacts, companies, or deals
  • Update existing record fields
  • Add notes and log activities
  • Add or remove tags
  • Summarize a contact’s or deal’s history
  • Suggest next steps
  • Identify at-risk deals
  • Draft follow-up content
  • Answer questions about your CRM data

The AI knows which page you’re on. When you’re viewing a contact, it can answer questions about that specific contact without you needing to specify who. A context banner at the top of the chat panel shows “Viewing: [Entity Name]”.

  1. Get an API key — create an account with an AI provider
  2. Set up the AI assistant — configure it in Bobby CRM (Admin only)
  3. Start using it — open the chat and ask questions